Webinar Tool Roundup + Salesforce!


Do you use Salesforce, and want a Webinar tool that might integrate?

The first question you should ask is – do I need it to integrate, and why? As data folks we never like data silos, but there can be reasons when a standalone tool that rocks the need might make sense, or a tool with a custom integration or import process. Read: Integrate, Import, or Leave it out.

We’ve reviewed a list of Webinar Tools with a varying Salesforce integration capabilities. Read on to help create your own shortlist to research further! (Note: pricing is estimate only based on our preliminary research, and based on discounted pricing for nonprofits. Actual pricing should be confirmed with company.)

ReadyTalk: $119 – $399/month – 150 to 3000 participants

More expensive, but has great Salesforce integration, and can record attendance in a way that seems more direct than other tools. 

Extensive Salesforce integration
Can match with existing contacts in Salesforce
Record attendance, polling and survey responses
VoIP and Dial-in
Add to google or outlook calendar
Follow-up emails
Track engagement and campaigns

AnyMeeting: $78 – $298/month depending on package 100-1000 attendees

More affordably priced tool. Can save webinars and have people host again for previous viewings. Look and feel not as seamless as other tools. No Salesforce integration, so would require a custom link, like via a tool like Zapier.

Live polls,Audience reactions
Audience Q&A
Can record and host on Anymeeting.com
Phone dial-in capabilities

ClickWebinar (company name ClickMeeting): $35-165/month depending on package 50-5000 attendees

Good value tool. This tool has great Salesforce integration (can invite contacts direct via Salesforce).

Extensive Salesforce integration capabilities: invite leads and contacts to Webinar and pull data back from webinar back into Salesforce
VoIP + phone dial-in capabilities should be investigated further

Zoom: $55/month for 100 attendees

Good value tool. Has all the basic functionality of webinar tools. Can integrate with Asana or Slack.

Integration with Salesforce and other tools [Zapier, Slack and Asana]
VoIP and phone dial-in included
Extensive reporting dashboard

Maestro Conference: $250/month for max conference size of 250 people

Impressive full-scale solution for organizations needing a more robust tool. No Salesforce integration, so would require a custom link, like via a tool like Zapier.

Extensive tools for polling, Q&A and data capture
WebPhone for VoIP plus phone dial-in [also compatible with Skype and Google hangouts]

Go to Webinar: $199/month – 500 attendees
15$ per user per month

BSP Comments: All required functionality for webinars. New integration on AppExchange deserves testing.

Theresa Hall has deep skills in digital marketing and nonprofit community management that she applies to her work with all clients. She has three years of experience helping nonprofits maximize their systems through the use of Salesforce. Building on a digital marketing consulting role and international development fieldwork, Theresa most recently served as the Community Engagement Manager for the Full Circle Fund - a foundation and member-led capacity building initiative for nonprofits. She loves implementing and designing systems for scaling nonprofits and coaching leaders through the highs/lows that come with doing work you love. Theresa graduated from the University of Notre Dame with a degree in Marketing and Spanish and completed her Masters in Social Entrepreneurship from Hult International Business School . In her free time, you can find her further north camping and enjoying the crazy terrain California has to offer. Theresa is a Certified Salesforce Administrator.

Posted in Implementation Success

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